Research on factors affecting the purchase intention on TikTok live stream of students in Hanoi: A SOR model approach
Saved in:
Main Authors: | Dang, Trung Tuyen, Nguyen, Thi Hong, Le, Huyen Linh |
---|---|
Format: | Article |
Language: | Vietnamese |
Published: |
2025
|
Subjects: | |
Online Access: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/275528 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institutions: | Thư viện Trường Đại học Đà Lạt |
---|
Similar Items
-
Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations
by: Le, Minh Thi Hong, et al.
Published: (2025) -
Đánh giá trực tuyến và mua sắm khách hàng: Phản ánh thực nghiệm trên TikTok
by: Lê, Xuân Cù, et al.
Published: (2025) -
Influencing Factors of Cross-border E-commerce Consumer Purchase Intention in Hanoi
by: Tran, Le Ngan, et al.
Published: (2025) -
Factors affecting the intention to purchase smart travel cards of Crystal Holidays Holdings
by: Dang, Thi Kim Thoa, et al.
Published: (2025) -
Phát triển TikTok marketing cho các doanh nghiệp vừa và nhỏ tại Việt Nam
by: Phạm, Thị Quỳnh Lệ
Published: (2024)