Brand Management: Research, theory and practice
This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it d...
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Routledge
2012
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29916 |
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oai:scholar.dlu.edu.vn:DLU123456789-299162012-03-03T07:34:28Z Brand Management: Research, theory and practice Heding, Tilde Knudtzen, Charlotte F. Bjerre, Mogens Economics This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand. 2012-02-21T03:01:05Z 2012-02-21T03:01:05Z 2009 Book 9780415443265 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29916 en application/pdf Routledge |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Economics |
| spellingShingle |
Economics Heding, Tilde Knudtzen, Charlotte F. Bjerre, Mogens Brand Management: Research, theory and practice |
| description |
This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand. |
| format |
Book |
| author |
Heding, Tilde Knudtzen, Charlotte F. Bjerre, Mogens |
| author_facet |
Heding, Tilde Knudtzen, Charlotte F. Bjerre, Mogens |
| author_sort |
Heding, Tilde |
| title |
Brand Management: Research, theory and practice |
| title_short |
Brand Management: Research, theory and practice |
| title_full |
Brand Management: Research, theory and practice |
| title_fullStr |
Brand Management: Research, theory and practice |
| title_full_unstemmed |
Brand Management: Research, theory and practice |
| title_sort |
brand management: research, theory and practice |
| publisher |
Routledge |
| publishDate |
2012 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29916 |
| _version_ |
1819804607760564224 |