Electronic Commerce, Ninth Edition

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 9e equips students with a solid understanding of the dynamics of...

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Tác giả chính: Schneider, Gary P.
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Course Technology 2012
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Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29925
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spelling oai:scholar.dlu.edu.vn:DLU123456789-299252012-03-03T07:33:11Z Electronic Commerce, Ninth Edition Schneider, Gary P. Economics E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 9e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft. 2012-02-21T07:27:35Z 2012-02-21T07:27:35Z 2011 Book 9780538469241 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29925 en application/pdf Course Technology
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Economics
spellingShingle Economics
Schneider, Gary P.
Electronic Commerce, Ninth Edition
description E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 9e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.
format Book
author Schneider, Gary P.
author_facet Schneider, Gary P.
author_sort Schneider, Gary P.
title Electronic Commerce, Ninth Edition
title_short Electronic Commerce, Ninth Edition
title_full Electronic Commerce, Ninth Edition
title_fullStr Electronic Commerce, Ninth Edition
title_full_unstemmed Electronic Commerce, Ninth Edition
title_sort electronic commerce, ninth edition
publisher Course Technology
publishDate 2012
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29925
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