Essentials of Marketing Reseach 4th edition
Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support sys...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Prentice Hall
2012
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29943 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-299432012-03-03T07:36:10Z Essentials of Marketing Reseach 4th edition Proctor, Tony Economics Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic. 2012-02-22T02:43:21Z 2012-02-22T02:43:21Z 2005 Book 0273694944 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29943 en application/pdf Prentice Hall |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Economics |
| spellingShingle |
Economics Proctor, Tony Essentials of Marketing Reseach 4th edition |
| description |
Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic. |
| format |
Book |
| author |
Proctor, Tony |
| author_facet |
Proctor, Tony |
| author_sort |
Proctor, Tony |
| title |
Essentials of Marketing Reseach 4th edition |
| title_short |
Essentials of Marketing Reseach 4th edition |
| title_full |
Essentials of Marketing Reseach 4th edition |
| title_fullStr |
Essentials of Marketing Reseach 4th edition |
| title_full_unstemmed |
Essentials of Marketing Reseach 4th edition |
| title_sort |
essentials of marketing reseach 4th edition |
| publisher |
Prentice Hall |
| publishDate |
2012 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29943 |
| _version_ |
1819794651915223040 |