International Business
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies and emerging markets. By integrating analysis of the competitive environment and the internal resources of the firm this book provides a strategic view...
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Prentice Hall
2012
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Truy cập trực tuyến: | http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29974 |
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oai:scholar.dlu.edu.vn:DLU123456789-299742012-03-03T07:37:03Z International Business Rugman, Alan M. Collinson, Simon Economics Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies and emerging markets. By integrating analysis of the competitive environment and the internal resources of the firm this book provides a strategic view of international business. The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject. 2012-02-23T01:57:52Z 2012-02-23T01:57:52Z 2006 Book 9780273701743 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29974 en application/pdf Prentice Hall |
institution |
Thư viện Trường Đại học Đà Lạt |
collection |
Thư viện số |
language |
English |
topic |
Economics |
spellingShingle |
Economics Rugman, Alan M. Collinson, Simon International Business |
description |
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies and emerging markets. By integrating analysis of the competitive environment and the internal resources of the firm this book provides a strategic view of international business. The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject. |
format |
Book |
author |
Rugman, Alan M. Collinson, Simon |
author_facet |
Rugman, Alan M. Collinson, Simon |
author_sort |
Rugman, Alan M. |
title |
International Business |
title_short |
International Business |
title_full |
International Business |
title_fullStr |
International Business |
title_full_unstemmed |
International Business |
title_sort |
international business |
publisher |
Prentice Hall |
publishDate |
2012 |
url |
http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29974 |
_version_ |
1757669107486949376 |