International Business

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies and emerging markets. By integrating analysis of the competitive environment and the internal resources of the firm this book provides a strategic view...

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Những tác giả chính: Rugman, Alan M., Collinson, Simon
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Prentice Hall 2012
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Truy cập trực tuyến:http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29974
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
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spelling oai:scholar.dlu.edu.vn:DLU123456789-299742012-03-03T07:37:03Z International Business Rugman, Alan M. Collinson, Simon Economics Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies and emerging markets. By integrating analysis of the competitive environment and the internal resources of the firm this book provides a strategic view of international business. The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject. 2012-02-23T01:57:52Z 2012-02-23T01:57:52Z 2006 Book 9780273701743 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29974 en application/pdf Prentice Hall
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Economics
spellingShingle Economics
Rugman, Alan M.
Collinson, Simon
International Business
description Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies and emerging markets. By integrating analysis of the competitive environment and the internal resources of the firm this book provides a strategic view of international business. The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject.
format Book
author Rugman, Alan M.
Collinson, Simon
author_facet Rugman, Alan M.
Collinson, Simon
author_sort Rugman, Alan M.
title International Business
title_short International Business
title_full International Business
title_fullStr International Business
title_full_unstemmed International Business
title_sort international business
publisher Prentice Hall
publishDate 2012
url http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29974
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