Building a Buzz: Libraries and Word-of-mouth Marketing

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book.

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Tác giả chính: Barber, Peggy
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Amer Library Assn Editions 2012
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Truy cập trực tuyến:http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30385
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
id oai:scholar.dlu.edu.vn:DLU123456789-30385
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spelling oai:scholar.dlu.edu.vn:DLU123456789-303852012-04-21T03:26:50Z Building a Buzz: Libraries and Word-of-mouth Marketing Barber, Peggy Information and Library Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. 2012-04-20T01:11:39Z 2012-04-20T01:11:39Z 2009 Book 9780838910115 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30385 en application/pdf Amer Library Assn Editions
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Information and Library
spellingShingle Information and Library
Barber, Peggy
Building a Buzz: Libraries and Word-of-mouth Marketing
description Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book.
format Book
author Barber, Peggy
author_facet Barber, Peggy
author_sort Barber, Peggy
title Building a Buzz: Libraries and Word-of-mouth Marketing
title_short Building a Buzz: Libraries and Word-of-mouth Marketing
title_full Building a Buzz: Libraries and Word-of-mouth Marketing
title_fullStr Building a Buzz: Libraries and Word-of-mouth Marketing
title_full_unstemmed Building a Buzz: Libraries and Word-of-mouth Marketing
title_sort building a buzz: libraries and word-of-mouth marketing
publisher Amer Library Assn Editions
publishDate 2012
url http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30385
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