The Elements Of Content Strategy

Content is a hairy, complicated beast. There’s stuff to re- search, sift through, create, curate, correct, schedule—and that’s before we start to think about publishing. What layout makes the most sense for this content? What organization? What metaschema? What platforms? Never mind post-launch plan...

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Tác giả chính: Kissane, Erin
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Erin Kissane 2012
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Truy cập trực tuyến:http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30397
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spelling oai:scholar.dlu.edu.vn:DLU123456789-303972012-04-21T03:26:55Z The Elements Of Content Strategy Kissane, Erin Information Technology Content is a hairy, complicated beast. There’s stuff to re- search, sift through, create, curate, correct, schedule—and that’s before we start to think about publishing. What layout makes the most sense for this content? What organization? What metaschema? What platforms? Never mind post-launch plans, or lack of resources, or stakeholder alignment, or, or...yikes. No wonder we want to hide under the bed. 2012-04-20T03:30:39Z 2012-04-20T03:30:39Z 2011 Book 9780984442553 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30397 en application/pdf Erin Kissane
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Information Technology
spellingShingle Information Technology
Kissane, Erin
The Elements Of Content Strategy
description Content is a hairy, complicated beast. There’s stuff to re- search, sift through, create, curate, correct, schedule—and that’s before we start to think about publishing. What layout makes the most sense for this content? What organization? What metaschema? What platforms? Never mind post-launch plans, or lack of resources, or stakeholder alignment, or, or...yikes. No wonder we want to hide under the bed.
format Book
author Kissane, Erin
author_facet Kissane, Erin
author_sort Kissane, Erin
title The Elements Of Content Strategy
title_short The Elements Of Content Strategy
title_full The Elements Of Content Strategy
title_fullStr The Elements Of Content Strategy
title_full_unstemmed The Elements Of Content Strategy
title_sort elements of content strategy
publisher Erin Kissane
publishDate 2012
url http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30397
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