Building Strategy and Performance Through Time
The fundamental challenge facing business leaders is to drive performance into the future—the dynamics of strategy. To tackle this effectively, they need a clear understanding of what causes performance to improve or deteriorate and what power they have to change this trajectory for the better....
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| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Business Expert
2012
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31093 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Tóm tắt: | The fundamental challenge facing business leaders is to drive performance
into the future—the dynamics of strategy. To tackle this effectively,
they need a clear understanding of what causes performance to improve
or deteriorate and what power they have to change this trajectory for
the better. Without this understanding, they risk making poor choices
about their future—failing to exploit promising opportunities, pursuing
unachievable aims, or falling victim to competitive and other threats.
Building Strategy and Performance Through Time sets the agenda for
building business strategy in powerful, actionable, and accessible terms.
It gives executives clear frameworks for answering three fundamental
questions:
• Why is our business performance following its current path?
• Where is it going if we carry on as we are?
• How can we design a robust strategy to transform this future?
The existing strategy tools most widely used help guide management’s
choices about where to compete—which customers to serve, with what
products and services, and how to deliver those products and services to
those customers effectively and profi tably. While this choice is important,
it is not often changed in any fundamental way; having found a
reasonably strong and profi table position on these issues, few fi rms will,
or should, set off in a new direction. But there is still much to be done
to deliver that strategy, powerfully and sustainably over time. Many decisions
need to be made, continually and holistically, across all functions
of the business and adapted as conditions change from month to month
and year to year. Pricing, product development, marketing, hiring, service
levels, and other decisions cannot be made in isolation but must take
into account other choices being made, elsewhere and at different times.
Building Strategy and Performance Through Time explains a reliable,
practical method, known as strategy dynamics, that creates a living picture
of how an enterprise actually works and delivers performance. This
picture shows exactly where the levers are that management controls
and how to choose what to do, when, and how much, to accomplish
your specifi c goals. It shows, too, how the same approach can be used to defeat competitors, cope with other outside forces, and keep delivering performance. |
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