Managing Your Intellectual Property Assets

We now live in a world in which intellectual property is very important, accounting for a large portion of the value provided by many companies. Unfortunately most managers and entrepreneurs do not understand how to manage their companies’ intellectual property. This book looks at why patents, t...

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Bibliografische gegevens
Hoofdauteur: Shane, Scott
Formaat: Boek
Taal:English
Gepubliceerd in: Business Expert 2012
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Online toegang:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31097
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
id oai:scholar.dlu.edu.vn:DLU123456789-31097
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spelling oai:scholar.dlu.edu.vn:DLU123456789-310972014-01-19T08:33:15Z Managing Your Intellectual Property Assets Shane, Scott Copyrights Intellectual property Trademarks Trade secrets We now live in a world in which intellectual property is very important, accounting for a large portion of the value provided by many companies. Unfortunately most managers and entrepreneurs do not understand how to manage their companies’ intellectual property. This book looks at why patents, trade secrets, trademarks, and copyrights are important; what they do; and how to use them to generate competitive advantage and profi t for your company. 2012-06-20T08:17:23Z 2012-06-20T08:17:23Z 2008 Book https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31097 en application/pdf Business Expert
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Copyrights
Intellectual property
Trademarks
Trade secrets
spellingShingle Copyrights
Intellectual property
Trademarks
Trade secrets
Shane, Scott
Managing Your Intellectual Property Assets
description We now live in a world in which intellectual property is very important, accounting for a large portion of the value provided by many companies. Unfortunately most managers and entrepreneurs do not understand how to manage their companies’ intellectual property. This book looks at why patents, trade secrets, trademarks, and copyrights are important; what they do; and how to use them to generate competitive advantage and profi t for your company.
format Book
author Shane, Scott
author_facet Shane, Scott
author_sort Shane, Scott
title Managing Your Intellectual Property Assets
title_short Managing Your Intellectual Property Assets
title_full Managing Your Intellectual Property Assets
title_fullStr Managing Your Intellectual Property Assets
title_full_unstemmed Managing Your Intellectual Property Assets
title_sort managing your intellectual property assets
publisher Business Expert
publishDate 2012
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31097
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