Managing Your Intellectual Property Assets

We now live in a world in which intellectual property is very important, accounting for a large portion of the value provided by many companies. Unfortunately most managers and entrepreneurs do not understand how to manage their companies’ intellectual property. This book looks at why patents, t...

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主要作者: Shane, Scott
格式: 图书
语言:English
出版: Business Expert 2012
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在线阅读:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31097
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