Developing Winning Brand Strategies
Every manager knows that robust strategy plays a crucial role in any enterprise. Yet, for all the publications that have been written on the subject, three things remain true. Strategy is complex, many companies still get it wrong, and driving organic growth in maturing markets is increasingly c...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Business Expert
2012
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| Subjects: | |
| Online Access: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31101 |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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