Developing Winning Brand Strategies

Every manager knows that robust strategy plays a crucial role in any enterprise. Yet, for all the publications that have been written on the subject, three things remain true. Strategy is complex, many companies still get it wrong, and driving organic growth in maturing markets is increasingly c...

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書誌詳細
第一著者: Finskud, Lars
フォーマット: 図書
言語:English
出版事項: Business Expert 2012
主題:
オンライン・アクセス:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31101
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