Developing Winning Brand Strategies

Every manager knows that robust strategy plays a crucial role in any enterprise. Yet, for all the publications that have been written on the subject, three things remain true. Strategy is complex, many companies still get it wrong, and driving organic growth in maturing markets is increasingly c...

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Bibliografske podrobnosti
Glavni avtor: Finskud, Lars
Format: Knjiga
Jezik:English
Izdano: Business Expert 2012
Teme:
Online dostop:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31101
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