Emerging Trends, Threats, and Opportunities in International Marketing: What Executives Need to Know

The context of international business has evolved over the years and has always refl ected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. The Asia...

Descrición completa

Gardado en:
Detalles Bibliográficos
Những tác giả chính: Czinkota, Michael R, Ronkainen, Ilkka A, Kotabe, Masaaki
Formato: Libro
Idioma:English
Publicado: Business Expert 2012
Những chủ đề:
Acceso en liña:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31105
Các nhãn: Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt