Emerging Trends, Threats, and Opportunities in International Marketing: What Executives Need to Know

The context of international business has evolved over the years and has always refl ected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. The Asia...

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Bibliografski detalji
Glavni autori: Czinkota, Michael R, Ronkainen, Ilkka A, Kotabe, Masaaki
Format: Knjiga
Jezik:English
Izdano: Business Expert 2012
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Online pristup:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31105
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