Emerging Trends, Threats, and Opportunities in International Marketing: What Executives Need to Know

The context of international business has evolved over the years and has always refl ected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. The Asia...

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Hlavní autoři: Czinkota, Michael R, Ronkainen, Ilkka A, Kotabe, Masaaki
Médium: Kniha
Jazyk:English
Vydáno: Business Expert 2012
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On-line přístup:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31105
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