Emerging Trends, Threats, and Opportunities in International Marketing: What Executives Need to Know

The context of international business has evolved over the years and has always refl ected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. The Asia...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Czinkota, Michael R, Ronkainen, Ilkka A, Kotabe, Masaaki
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Business Expert 2012
Pynciau:
Mynediad Ar-lein:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31105
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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