Emerging Trends, Threats, and Opportunities in International Marketing: What Executives Need to Know

The context of international business has evolved over the years and has always refl ected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. The Asia...

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Auteurs principaux: Czinkota, Michael R, Ronkainen, Ilkka A, Kotabe, Masaaki
Format: Livre
Langue:English
Publié: Business Expert 2012
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Accès en ligne:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31105
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