Emerging Trends, Threats, and Opportunities in International Marketing: What Executives Need to Know

The context of international business has evolved over the years and has always refl ected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. The Asia...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Principais autores: Czinkota, Michael R, Ronkainen, Ilkka A, Kotabe, Masaaki
Formato: Livro
Idioma:English
Publicado em: Business Expert 2012
Assuntos:
Acesso em linha:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31105
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt