Emerging Trends, Threats, and Opportunities in International Marketing: What Executives Need to Know

The context of international business has evolved over the years and has always refl ected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. The Asia...

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Главные авторы: Czinkota, Michael R, Ronkainen, Ilkka A, Kotabe, Masaaki
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Язык:English
Опубликовано: Business Expert 2012
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Online-ссылка:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31105
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