Business Plan Project: A Step-by-Step Guide to Writing a Business Plan
Business Plan Project provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are graduate or upper-level undergraduate students, entrepreneurs, consultants, and college instructors or corporate trainers. Business Plan Project c...
Đã lưu trong:
| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Business Expert
2012
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31113 |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Tóm tắt: | Business Plan Project provides detailed instructions on how to write a comprehensive
business plan for new ventures. The intended market segments
are graduate or upper-level undergraduate students, entrepreneurs, consultants,
and college instructors or corporate trainers. Business Plan Project
can be used in executive development programs and over 10 collegelevel
courses.
Business Plan Project is designed to meet important needs of each segment:
(1) the business plan serves as a means for college students to learn
about the major functions of business and how they are interrelated,
(2) entrepreneurs need a business plan to provide direction in the organization
and launch of a new business and secure initial capital from funding
sources, (3) consultants need a user-friendly business plan format to assist
clients that have limited or no business experience, and (4) instructors
and trainers need a turn-key text with supplements that require no lecture
and little prep time to teach students how to write a business plan.
Business Plan Project is a real-world, hands-on, step-by-step guide
where students or entrepreneurs develop business plans for new ventures.
The experience begins with brainstorming and deciding on a new business
that meets the unique needs in the marketplace. It ends with writing
a comprehensive business plan and conducting a PowerPoint presentation
of the plan. Further realism is achieved through the use of a continuing
case: AVID SPORTS, INC., a start-up company that plans to launch a
high performance running shoe called “Propell.” All concepts in the text
are explained using AVID as an example.
The instructor’s manual includes outcomes for the learning experience,
assessment methods, lesson plans, teaching ideas, test bank, fi nancial
statement worksheets, and forms to grade the written plan and oral
presentation of the plan. Since all information that students need to
develop professional business plans is in the text, lectures, handouts, and
other learning aids are optional. The instructor’s role can be that of a
consultant to students.
Business Plan Project has been thoroughly tested by students and entrepreneurs
and can be offered as an e-book for domestic and international
markets. |
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