A Strategic and Tactical Approach to Global Business Ethics

The inclusion of ethically driven elements into the strategic-planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity and to whatever degree or scale are increasingly coming into...

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Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Beer, Lawrence A
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Business Expert 2012
Những chủ đề:
Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31116
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Miêu tả
Tóm tắt:The inclusion of ethically driven elements into the strategic-planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity and to whatever degree or scale are increasingly coming into contact with differences in morally applied decision making that affects their operational success and sustainability. The choices made require the use of clear and unambiguous codes of conduct for embedded managers abroad. The implementation of a properly administered code, coupled with a program of corporate social responsibility (CSR), can add value to a company, while its misapplication or exclusion can diminish value.