A Strategic and Tactical Approach to Global Business Ethics
The inclusion of ethically driven elements into the strategic-planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity and to whatever degree or scale are increasingly coming into...
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Tác giả chính: | |
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Định dạng: | Sách |
Ngôn ngữ: | English |
Được phát hành: |
Business Expert
2012
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Những chủ đề: | |
Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31116 |
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Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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Tóm tắt: | The inclusion of ethically driven elements into the strategic-planning
process of multinational corporations (MNCs) is an emerging consideration
in the modern era of globalization. Firms pursuing cross-border
activities in any capacity and to whatever degree or scale are increasingly
coming into contact with differences in morally applied decision making
that affects their operational success and sustainability. The choices made
require the use of clear and unambiguous codes of conduct for embedded
managers abroad. The implementation of a properly administered code,
coupled with a program of corporate social responsibility (CSR), can add
value to a company, while its misapplication or exclusion can diminish
value. |
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