Managing Investor Relations: Strategies for Effective Communication
This book gives you an introduction to investor relations. Despite being a very young profession, investor relations today is widely recognized as one of the most important corporate communication functions. Whether you are a student considering employment in investor relations, a professional c...
Đã lưu trong:
| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Business Expert
2012
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31123 |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Tóm tắt: | This book gives you an introduction to investor relations. Despite being
a very young profession, investor relations today is widely recognized as
one of the most important corporate communication functions. Whether
you are a student considering employment in investor relations, a professional
considering a career change to investor relations, or an investor
relations officer looking for ways to improve performance, this book will
provide you with answers to your questions.
First, the book discusses what investor relations is. Second, the book
looks at the environment in which investor relations operates: the history
of the profession, laws and regulations that govern the practice, and professional
and ethical obligations of the investor relations officers. Third,
the book describes the job functions of investor relations: from day-today
tactical activities to big-picture strategies. Finally, the book suggests
what the future of investor relations will look like and how it will affect
the investor relations officers of tomorrow. |
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