Fundamentals of Writing for Marketing and Public Relations: A Step-by-Step Guide for Quick and Effective Results
This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approa...
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| Ngôn ngữ: | English |
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Business Expert Press
2012
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| Truy cập trực tuyến: | http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31630 |
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oai:scholar.dlu.edu.vn:DLU123456789-316302014-01-20T06:00:08Z Fundamentals of Writing for Marketing and Public Relations: A Step-by-Step Guide for Quick and Effective Results Mizrahi, Janet Marketing style Press release News release Brochure This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confi dent that they have represented their organization’s message in a professional manner. Inside you’ll fi nd an overview of the marketing and PR writing styles and chapters containing step-by-step guides to the most commonly used marketing and PR genres such as the following: • News releases • Newsletters • Brochures • Web copy • Social media (blogs and microblogs) • Pitch letter and media kit Students studying business, marketing, public relations, or communication as well as small business owners and entrepreneurs will fi nd this practical guide vital to their efforts to promote and inform various publics about their organization. 2012-08-30T02:17:37Z 2012-08-30T02:17:37Z 2010 Book http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31630 en application/pdf Business Expert Press |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Marketing style Press release News release Brochure |
| spellingShingle |
Marketing style Press release News release Brochure Mizrahi, Janet Fundamentals of Writing for Marketing and Public Relations: A Step-by-Step Guide for Quick and Effective Results |
| description |
This book will help anyone who wants to learn how to write or simply
how to improve when writing for marketing and public relations. The
author brings to light a fantastic, easy-to-follow guide that provides the
basics needed to write promotional and informational materials. Written
in an approachable style, this book contains helpful samples and useful
checklists that will make even the most timid writers confi dent that they
have represented their organization’s message in a professional manner.
Inside you’ll fi nd an overview of the marketing and PR writing styles
and chapters containing step-by-step guides to the most commonly used
marketing and PR genres such as the following:
• News releases
• Newsletters
• Brochures
• Web copy
• Social media (blogs and microblogs)
• Pitch letter and media kit
Students studying business, marketing, public relations, or communication
as well as small business owners and entrepreneurs will fi nd this
practical guide vital to their efforts to promote and inform various publics
about their organization. |
| format |
Book |
| author |
Mizrahi, Janet |
| author_facet |
Mizrahi, Janet |
| author_sort |
Mizrahi, Janet |
| title |
Fundamentals of Writing for Marketing and Public Relations: A Step-by-Step Guide for Quick and Effective Results |
| title_short |
Fundamentals of Writing for Marketing and Public Relations: A Step-by-Step Guide for Quick and Effective Results |
| title_full |
Fundamentals of Writing for Marketing and Public Relations: A Step-by-Step Guide for Quick and Effective Results |
| title_fullStr |
Fundamentals of Writing for Marketing and Public Relations: A Step-by-Step Guide for Quick and Effective Results |
| title_full_unstemmed |
Fundamentals of Writing for Marketing and Public Relations: A Step-by-Step Guide for Quick and Effective Results |
| title_sort |
fundamentals of writing for marketing and public relations: a step-by-step guide for quick and effective results |
| publisher |
Business Expert Press |
| publishDate |
2012 |
| url |
http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31630 |
| _version_ |
1757665172310196224 |