Understanding Western Tourists in Developing Countries
Tourists are a poorly explored part of the tourism business despite the fact that within a few decades tourism has grown from a marginal to one of the world’s dominant economic sectors. Leading umbrella organizations such as the World Tourism Organization (WTO) and the World Travel and Tourism C...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
CABI
2014
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/36434 |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Tóm tắt: | Tourists are a poorly explored part of the tourism business despite the fact
that within a few decades tourism has grown from a marginal to one of
the world’s dominant economic sectors. Leading umbrella organizations
such as the World Tourism Organization (WTO) and the World Travel
and Tourism Council (WTTC) believe that, from a global perspective, the
full expansion of tourism growth has yet to come. In spite of its present
importance virtually all parties involved lack sufficient knowledge of the
tourism consumer, in particular in relation to sustainable tourism development.
‘Most tourism executives, managers, planners and developers
pay respect to the adage “know thy consumer”. Little consistent effort has
been directed in research and in academia towards a basic understanding
of the consumer’ (Taylor, 1998, p. 267). Failing to understand the complexity
and dynamics of the tourist phenomenon, many policy papers and
development plans related to tourism are unable to adequately analyse
the tourism potential or competitive position of destination areas. Consequently,
both in the fields of product development and visitor management,
as well as in the field of communication with the consumer,
countless initiatives and interventions by either public or private sector
or non-governmental organizations have had limited results or even
overreached their goals. |
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