Tourism and Generation Y
Tourism is often described as a contemporary social phenomenon, and as such the relationship between tourism and society is complex and mediated by many variables. The purpose of this book is to explore the concept of generational cohorts and its implications for tourism. In particular, this boo...
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| Những tác giả chính: | , , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
CABI
2014
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/36873 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Tóm tắt: | Tourism is often described as a contemporary social phenomenon, and as such the relationship
between tourism and society is complex and mediated by many variables. The purpose of this
book is to explore the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y
Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher’s Children, Generation
Next, Echo Boomers or the Digital Generation, and these labels are used interchangeably throughout the book. While there is some dispute over the exact time frame, most definitions used in this
book refer to people born between 1977 and 2003 – although some chapters discuss a narrower
range within these broad parameters. This generational cohort is now reaching adulthood, creating new opportunities for research exploring their characteristics, values, attitudes and consumption patterns in tourism. This cohort will by 2020 become the leaders, managers and consumers
of tourism experiences.
Cohort analysis is based on the notion that generational cohorts share a common and distinctive social character shaped by their experiences through time. This distinctive and unique
pattern of values, attitudes and behaviours has important implications for how a generation will
respond to, and create change in, a number of public and social arenas. While a focus on generational or cohort effects is not a new theme, what is noteworthy about Generation Y is the widespread discussion of this as a uniquely different generation to those that have gone before. Within
the tourism literature, the evidence to support such claims is limited and there is no substantial
empirical support for the assumption that this age cohort shares a set of social values and attitudes that is both widespread within the cohort and uniquely different to other cohorts. |
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