Destination Marketing and Management: Theories and Applications

The development, marketing and management activities of destinations are very much in line with the development of the tourism industry at the global scale. Various sources have indicated that the tourism industry has the potential to keep growing for quite some time, driven by structural fac...

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Bibliografski detalji
Glavni autori: Wang, Youcheng, Pizam, Abraham
Format: Knjiga
Jezik:English
Izdano: CABI 2014
Teme:
Online pristup:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/37054
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