Destination Marketing and Management: Theories and Applications

The development, marketing and management activities of destinations are very much in line with the development of the tourism industry at the global scale. Various sources have indicated that the tourism industry has the potential to keep growing for quite some time, driven by structural fac...

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Detalhes bibliográficos
Principais autores: Wang, Youcheng, Pizam, Abraham
Formato: Livro
Idioma:English
Publicado em: CABI 2014
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Acesso em linha:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/37054
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