Understanding the hospitality consumer
Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer behaviour theory in the context of hospitality management. It discusses the principles and research of consumer behaviour and illustrates how they are used in the...
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Định dạng: | Sách |
Ngôn ngữ: | English |
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Butterworth-Heinemann
2015
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Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41060 |
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oai:scholar.dlu.edu.vn:DLU123456789-410602023-11-11T05:11:29Z Understanding the hospitality consumer Williams, Alistair Hospitality industry -- Management. Consumer behavior Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer behaviour theory in the context of hospitality management. It discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry. 2015-04-16T01:44:21Z 2015-04-16T01:44:21Z 2002 Book 0750652497 9780750652490 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41060 en application/pdf Butterworth-Heinemann |
institution |
Thư viện Trường Đại học Đà Lạt |
collection |
Thư viện số |
language |
English |
topic |
Hospitality industry -- Management. Consumer behavior |
spellingShingle |
Hospitality industry -- Management. Consumer behavior Williams, Alistair Understanding the hospitality consumer |
description |
Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer behaviour theory in the context of hospitality management. It discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry. |
format |
Book |
author |
Williams, Alistair |
author_facet |
Williams, Alistair |
author_sort |
Williams, Alistair |
title |
Understanding the hospitality consumer |
title_short |
Understanding the hospitality consumer |
title_full |
Understanding the hospitality consumer |
title_fullStr |
Understanding the hospitality consumer |
title_full_unstemmed |
Understanding the hospitality consumer |
title_sort |
understanding the hospitality consumer |
publisher |
Butterworth-Heinemann |
publishDate |
2015 |
url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41060 |
_version_ |
1782550706395283456 |