Understanding the hospitality consumer

Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer behaviour theory in the context of hospitality management. It discusses the principles and research of consumer behaviour and illustrates how they are used in the...

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Tác giả chính: Williams, Alistair
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Butterworth-Heinemann 2015
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Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41060
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spelling oai:scholar.dlu.edu.vn:DLU123456789-410602023-11-11T05:11:29Z Understanding the hospitality consumer Williams, Alistair Hospitality industry -- Management. Consumer behavior Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer behaviour theory in the context of hospitality management. It discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry. 2015-04-16T01:44:21Z 2015-04-16T01:44:21Z 2002 Book 0750652497 9780750652490 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41060 en application/pdf Butterworth-Heinemann
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Hospitality industry -- Management.
Consumer behavior
spellingShingle Hospitality industry -- Management.
Consumer behavior
Williams, Alistair
Understanding the hospitality consumer
description Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer behaviour theory in the context of hospitality management. It discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry.
format Book
author Williams, Alistair
author_facet Williams, Alistair
author_sort Williams, Alistair
title Understanding the hospitality consumer
title_short Understanding the hospitality consumer
title_full Understanding the hospitality consumer
title_fullStr Understanding the hospitality consumer
title_full_unstemmed Understanding the hospitality consumer
title_sort understanding the hospitality consumer
publisher Butterworth-Heinemann
publishDate 2015
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41060
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