Hospitality sales and promotion : strategies for success
'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach t...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Butterworth-Heinemann
2015
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| Assuntos: | |
| Acesso em linha: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41168 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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