Intercultural Communication: Building a Global Community

Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, the authors draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures. The boo...

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Đã lưu trong:
Chi tiết về thư mục
Những tác giả chính: Patel, Fay, Li, Mingsheng, Sooknanan, Prahalad
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: SAGE Publications India Pvt Ltd 2015
Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41188
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Miêu tả
Tóm tắt:Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, the authors draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures. The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions. The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure. By integrating ‘glocal’ perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.