Internet, phone, mail, and mixed-mode surveys : the tailored design method

"The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thorough...

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Những tác giả chính:	Dillman, Don A, Smyth, Jolene D, Christian, Leah Melani
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	Wiley 2015
Những chủ đề:	Social surveys View all subject Questionnaires
Truy cập trực tuyến:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41195
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

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id	oai:scholar.dlu.edu.vn:DLU123456789-41195
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spelling	oai:scholar.dlu.edu.vn:DLU123456789-411952023-11-11T05:08:40Z Internet, phone, mail, and mixed-mode surveys : the tailored design method Dillman, Don A Smyth, Jolene D Christian, Leah Melani Social surveys View all subject Questionnaires "The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website.This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone--including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike" 2015-04-27T09:17:23Z 2015-04-27T09:17:23Z 2014 Book 978-1-118-45614-9 978-1-118-92129-6 978-1-118-92130-2 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41195 en application/pdf Wiley
institution	Thư viện Trường Đại học Đà Lạt
collection	Thư viện số
language	English
topic	Social surveys View all subject Questionnaires
spellingShingle	Social surveys View all subject Questionnaires Dillman, Don A Smyth, Jolene D Christian, Leah Melani Internet, phone, mail, and mixed-mode surveys : the tailored design method
description	"The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website.This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone--including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike"
format	Book
author	Dillman, Don A Smyth, Jolene D Christian, Leah Melani
author_facet	Dillman, Don A Smyth, Jolene D Christian, Leah Melani
author_sort	Dillman, Don A
title	Internet, phone, mail, and mixed-mode surveys : the tailored design method
title_short	Internet, phone, mail, and mixed-mode surveys : the tailored design method
title_full	Internet, phone, mail, and mixed-mode surveys : the tailored design method
title_fullStr	Internet, phone, mail, and mixed-mode surveys : the tailored design method
title_full_unstemmed	Internet, phone, mail, and mixed-mode surveys : the tailored design method
title_sort	internet, phone, mail, and mixed-mode surveys : the tailored design method
publisher	Wiley
publishDate	2015
url	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41195
_version_	1819782841508036608

Internet, phone, mail, and mixed-mode surveys : the tailored design method

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