Sales management control strategies in banking : strategic fit and performance impact
Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.
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| Hovedforfatter: | |
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| Format: | Bog |
| Sprog: | English |
| Udgivet: |
Betriebswirtschaftlicher Verlag Gabler
2015
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| Fag: | |
| Online adgang: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41316 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Summary: | Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance. |
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