Sales management control strategies in banking : strategic fit and performance impact

Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.

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書誌詳細
第一著者: Mueller, Florian
フォーマット: 図書
言語:English
出版事項: Betriebswirtschaftlicher Verlag Gabler 2015
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オンライン・アクセス:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41316
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
その他の書誌記述
要約:Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.