Sales management control strategies in banking : strategic fit and performance impact

Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.

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Detalles Bibliográficos
Autor principal: Mueller, Florian
Formato: Libro
Lenguaje:English
Publicado: Betriebswirtschaftlicher Verlag Gabler 2015
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Acceso en línea:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41316
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