Social Media Marketing in Tourism and Hospitality

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences.

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Tác giả chính: Minazzi, Roberta
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Springer 2015
Những chủ đề:
Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/58260
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
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spelling oai:scholar.dlu.edu.vn:DLU123456789-582602023-11-11T06:04:03Z Social Media Marketing in Tourism and Hospitality Minazzi, Roberta Tourism Marketing Social media Internet marketing This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. 2015-09-14T09:55:50Z 2015-09-14T09:55:50Z 2015 Book 978-3-319-05182-6 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/58260 en application/pdf Springer
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Tourism
Marketing
Social media
Internet marketing
spellingShingle Tourism
Marketing
Social media
Internet marketing
Minazzi, Roberta
Social Media Marketing in Tourism and Hospitality
description This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences.
format Book
author Minazzi, Roberta
author_facet Minazzi, Roberta
author_sort Minazzi, Roberta
title Social Media Marketing in Tourism and Hospitality
title_short Social Media Marketing in Tourism and Hospitality
title_full Social Media Marketing in Tourism and Hospitality
title_fullStr Social Media Marketing in Tourism and Hospitality
title_full_unstemmed Social Media Marketing in Tourism and Hospitality
title_sort social media marketing in tourism and hospitality
publisher Springer
publishDate 2015
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/58260
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