Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences,...
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2015
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oai:scholar.dlu.edu.vn:DLU123456789-591772023-11-11T06:31:30Z Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference K Malhotra, Naresh M. Hawes, Jon Economics Marketing Management Science Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California. 2015-11-19T08:38:58Z 2015-11-19T08:38:58Z 2015 Book 978-3-319-11101-8 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59177 en application/pdf Springer |
institution |
Thư viện Trường Đại học Đà Lạt |
collection |
Thư viện số |
language |
English |
topic |
Economics Marketing Management Science |
spellingShingle |
Economics Marketing Management Science K Malhotra, Naresh M. Hawes, Jon Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference |
description |
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California. |
format |
Book |
author |
K Malhotra, Naresh M. Hawes, Jon |
author_facet |
K Malhotra, Naresh M. Hawes, Jon |
author_sort |
K Malhotra, Naresh |
title |
Proceedings of the 1986 Academy of Marketing
Science (AMS) Annual Conference |
title_short |
Proceedings of the 1986 Academy of Marketing
Science (AMS) Annual Conference |
title_full |
Proceedings of the 1986 Academy of Marketing
Science (AMS) Annual Conference |
title_fullStr |
Proceedings of the 1986 Academy of Marketing
Science (AMS) Annual Conference |
title_full_unstemmed |
Proceedings of the 1986 Academy of Marketing
Science (AMS) Annual Conference |
title_sort |
proceedings of the 1986 academy of marketing
science (ams) annual conference |
publisher |
Springer |
publishDate |
2015 |
url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59177 |
_version_ |
1819801962956193792 |