Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences,...

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Chi tiết về thư mục
Những tác giả chính: K Malhotra, Naresh, M. Hawes, Jon
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Springer 2015
Những chủ đề:
Economics
Marketing
Management Science
Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59177
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
id oai:scholar.dlu.edu.vn:DLU123456789-59177
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spelling oai:scholar.dlu.edu.vn:DLU123456789-591772023-11-11T06:31:30Z Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference K Malhotra, Naresh M. Hawes, Jon Economics Marketing Management Science Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California. 2015-11-19T08:38:58Z 2015-11-19T08:38:58Z 2015 Book 978-3-319-11101-8 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59177 en application/pdf Springer
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Economics
Marketing
Management Science
spellingShingle Economics
Marketing
Management Science
K Malhotra, Naresh
M. Hawes, Jon
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
description Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
format Book
author K Malhotra, Naresh
M. Hawes, Jon
author_facet K Malhotra, Naresh
M. Hawes, Jon
author_sort K Malhotra, Naresh
title Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
title_short Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
title_full Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
title_fullStr Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
title_full_unstemmed Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
title_sort proceedings of the 1986 academy of marketing science (ams) annual conference
publisher Springer
publishDate 2015
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59177
_version_ 1819801962956193792

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