The New World of Transitioned Media: Digital Realignment and Industry Transformation

The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-s...

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Tác giả chính: Einav, Gali
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Springer 2015
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Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59187
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spelling oai:scholar.dlu.edu.vn:DLU123456789-591872023-11-11T06:31:59Z The New World of Transitioned Media: Digital Realignment and Industry Transformation Einav, Gali Economic aspects Digital media Social aspects The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. 2015-11-23T03:45:41Z 2015-11-23T03:45:41Z 2015 Book 978-3-319-09009-2 978-3-319-09008-5 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59187 en application/pdf Springer
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Economic aspects
Digital media
Social aspects
spellingShingle Economic aspects
Digital media
Social aspects
Einav, Gali
The New World of Transitioned Media: Digital Realignment and Industry Transformation
description The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities.
format Book
author Einav, Gali
author_facet Einav, Gali
author_sort Einav, Gali
title The New World of Transitioned Media: Digital Realignment and Industry Transformation
title_short The New World of Transitioned Media: Digital Realignment and Industry Transformation
title_full The New World of Transitioned Media: Digital Realignment and Industry Transformation
title_fullStr The New World of Transitioned Media: Digital Realignment and Industry Transformation
title_full_unstemmed The New World of Transitioned Media: Digital Realignment and Industry Transformation
title_sort new world of transitioned media: digital realignment and industry transformation
publisher Springer
publishDate 2015
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59187
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