The New World of Transitioned Media: Digital Realignment and Industry Transformation
The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-s...
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2015
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oai:scholar.dlu.edu.vn:DLU123456789-591872023-11-11T06:31:59Z The New World of Transitioned Media: Digital Realignment and Industry Transformation Einav, Gali Economic aspects Digital media Social aspects The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. 2015-11-23T03:45:41Z 2015-11-23T03:45:41Z 2015 Book 978-3-319-09009-2 978-3-319-09008-5 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59187 en application/pdf Springer |
institution |
Thư viện Trường Đại học Đà Lạt |
collection |
Thư viện số |
language |
English |
topic |
Economic aspects Digital media Social aspects |
spellingShingle |
Economic aspects Digital media Social aspects Einav, Gali The New World of Transitioned Media: Digital Realignment and Industry Transformation |
description |
The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. |
format |
Book |
author |
Einav, Gali |
author_facet |
Einav, Gali |
author_sort |
Einav, Gali |
title |
The New World of Transitioned Media:
Digital Realignment and Industry Transformation |
title_short |
The New World of Transitioned Media:
Digital Realignment and Industry Transformation |
title_full |
The New World of Transitioned Media:
Digital Realignment and Industry Transformation |
title_fullStr |
The New World of Transitioned Media:
Digital Realignment and Industry Transformation |
title_full_unstemmed |
The New World of Transitioned Media:
Digital Realignment and Industry Transformation |
title_sort |
new world of transitioned media:
digital realignment and industry transformation |
publisher |
Springer |
publishDate |
2015 |
url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59187 |
_version_ |
1819801533251846144 |