Sponsor- and Country-Related Predictors of Sponsorship Effectiveness: Sponsorship in a National and International Environment
hristian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Springer
2015
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| Subjects: | |
| Online Access: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59349 |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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