Inter-Regional Place Branding: Best Practices, Challenges and Solutions
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners...
Đã lưu trong:
| Những tác giả chính: | , |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Springer
2015
|
| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59381 |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
| id |
oai:scholar.dlu.edu.vn:DLU123456789-59381 |
|---|---|
| record_format |
dspace |
| spelling |
oai:scholar.dlu.edu.vn:DLU123456789-593812023-11-11T06:37:41Z Inter-Regional Place Branding: Best Practices, Challenges and Solutions Zenker, Sebastian Jacobsen, Björn P Management Economics Business Industrial Management Branding This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity. 2015-12-09T09:35:30Z 2015-12-09T09:35:30Z 2015 Book 978-3-319-15329-2 978-3-319-15328-5 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59381 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Management Economics Business Industrial Management Branding |
| spellingShingle |
Management Economics Business Industrial Management Branding Zenker, Sebastian Jacobsen, Björn P Inter-Regional Place Branding: Best Practices, Challenges and Solutions |
| description |
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity. |
| format |
Book |
| author |
Zenker, Sebastian Jacobsen, Björn P |
| author_facet |
Zenker, Sebastian Jacobsen, Björn P |
| author_sort |
Zenker, Sebastian |
| title |
Inter-Regional Place Branding:
Best Practices, Challenges and Solutions |
| title_short |
Inter-Regional Place Branding:
Best Practices, Challenges and Solutions |
| title_full |
Inter-Regional Place Branding:
Best Practices, Challenges and Solutions |
| title_fullStr |
Inter-Regional Place Branding:
Best Practices, Challenges and Solutions |
| title_full_unstemmed |
Inter-Regional Place Branding:
Best Practices, Challenges and Solutions |
| title_sort |
inter-regional place branding:
best practices, challenges and solutions |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59381 |
| _version_ |
1782541704987934720 |