Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the is...
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2015
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Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59388 |
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oai:scholar.dlu.edu.vn:DLU123456789-593882023-11-11T06:38:04Z Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference Spotts, Harlan E Management Economics Business Industrial Congresses United States Marketing This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. 2015-12-10T07:40:23Z 2015-12-10T07:40:23Z 2015 Book 978-3-319-11845-1 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59388 en application/pdf Springer |
institution |
Thư viện Trường Đại học Đà Lạt |
collection |
Thư viện số |
language |
English |
topic |
Management Economics Business Industrial Congresses United States Marketing |
spellingShingle |
Management Economics Business Industrial Congresses United States Marketing Spotts, Harlan E Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference |
description |
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. |
format |
Book |
author |
Spotts, Harlan E |
author_facet |
Spotts, Harlan E |
author_sort |
Spotts, Harlan E |
title |
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty:
Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference |
title_short |
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty:
Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference |
title_full |
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty:
Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference |
title_fullStr |
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty:
Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference |
title_full_unstemmed |
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty:
Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference |
title_sort |
assessing the different roles of marketing theory and practice in the jaws of economic uncertainty:
proceedings of the 2004 academy of marketing science (ams) annual conference |
publisher |
Springer |
publishDate |
2015 |
url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59388 |
_version_ |
1782536411417673728 |