Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59398 |
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oai:scholar.dlu.edu.vn:DLU123456789-593982023-11-11T06:38:24Z Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference Noble, Charles H Science Economics Leadership Strategy Business Management This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. 2015-12-10T09:33:32Z 2015-12-10T09:33:32Z 2015 Book 978-3-319-13078-1 978-3-319-13077-4 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59398 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Science Economics Leadership Strategy Business Management |
| spellingShingle |
Science Economics Leadership Strategy Business Management Noble, Charles H Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference |
| description |
This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. |
| format |
Book |
| author |
Noble, Charles H |
| author_facet |
Noble, Charles H |
| author_sort |
Noble, Charles H |
| title |
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference |
| title_short |
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference |
| title_full |
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference |
| title_fullStr |
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference |
| title_full_unstemmed |
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference |
| title_sort |
proceedings of the 1999 academy of marketing science (ams) annual conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59398 |
| _version_ |
1819802282508681216 |