Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial mark...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59399 |
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oai:scholar.dlu.edu.vn:DLU123456789-593992023-11-11T06:39:00Z Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference Ford, John B Honeycutt, Jr Management Industrial Economics Business Congresses Marketing -- Congresses. Relationship marketing This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. 2015-12-11T01:40:09Z 2015-12-11T01:40:09Z 2015 Book 978-3-319-13084-2 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59399 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Management Industrial Economics Business Congresses Marketing -- Congresses. Relationship marketing |
| spellingShingle |
Management Industrial Economics Business Congresses Marketing -- Congresses. Relationship marketing Ford, John B Honeycutt, Jr Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference |
| description |
This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. |
| format |
Book |
| author |
Ford, John B Honeycutt, Jr |
| author_facet |
Ford, John B Honeycutt, Jr |
| author_sort |
Ford, John B |
| title |
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference |
| title_short |
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference |
| title_full |
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference |
| title_fullStr |
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference |
| title_full_unstemmed |
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference |
| title_sort |
proceedings of the 1998 academy of marketing science (ams) annual conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59399 |
| _version_ |
1782549926395248640 |