Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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oai:scholar.dlu.edu.vn:DLU123456789-594002023-11-11T06:38:56Z Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference Wilson, Elizabeth J Hair, Jr., Joseph F Management Industrial Economics Business Marketing Congresses This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. 2015-12-11T01:46:19Z 2015-12-11T01:46:19Z 2015 Book 978-3-319-13141-2 978-3-319-13140-5 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59400 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Management Industrial Economics Business Marketing Congresses |
| spellingShingle |
Management Industrial Economics Business Marketing Congresses Wilson, Elizabeth J Hair, Jr., Joseph F Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference |
| description |
This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. |
| format |
Book |
| author |
Wilson, Elizabeth J Hair, Jr., Joseph F |
| author_facet |
Wilson, Elizabeth J Hair, Jr., Joseph F |
| author_sort |
Wilson, Elizabeth J |
| title |
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference |
| title_short |
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference |
| title_full |
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference |
| title_fullStr |
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference |
| title_full_unstemmed |
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference |
| title_sort |
proceedings of the 1997 academy of marketing science (ams) annual conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59400 |
| _version_ |
1782542286863728640 |