Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management,...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59401 |
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oai:scholar.dlu.edu.vn:DLU123456789-594012023-11-11T06:39:02Z Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference Wilson, Elizabeth J Hair, Jr., Joseph F Management Economics Business Industrial Congresses Marketing This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. 2015-12-11T01:51:59Z 2015-12-11T01:51:59Z 2015 Book 978-3-319-13144-3 978-3-319-13143-6 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59401 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Management Economics Business Industrial Congresses Marketing |
| spellingShingle |
Management Economics Business Industrial Congresses Marketing Wilson, Elizabeth J Hair, Jr., Joseph F Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference |
| description |
This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. |
| format |
Book |
| author |
Wilson, Elizabeth J Hair, Jr., Joseph F |
| author_facet |
Wilson, Elizabeth J Hair, Jr., Joseph F |
| author_sort |
Wilson, Elizabeth J |
| title |
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference |
| title_short |
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference |
| title_full |
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference |
| title_fullStr |
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference |
| title_full_unstemmed |
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference |
| title_sort |
proceedings of the 1996 academy of marketing science (ams) annual conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59401 |
| _version_ |
1782550286192082944 |