Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding,...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59402 |
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oai:scholar.dlu.edu.vn:DLU123456789-594022023-11-11T06:39:06Z Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference Gomes, Roger Science Management Economics Leadership Business Strategy This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. 2015-12-11T01:56:03Z 2015-12-11T01:56:03Z 2015 Book 978-3-319-13147-4 978-3-319-13146-7 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59402 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Science Management Economics Leadership Business Strategy |
| spellingShingle |
Science Management Economics Leadership Business Strategy Gomes, Roger Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference |
| description |
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. |
| format |
Book |
| author |
Gomes, Roger |
| author_facet |
Gomes, Roger |
| author_sort |
Gomes, Roger |
| title |
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference |
| title_short |
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference |
| title_full |
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference |
| title_fullStr |
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference |
| title_full_unstemmed |
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference |
| title_sort |
proceedings of the 1995 academy of marketing science (ams) annual conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59402 |
| _version_ |
1819798340246700032 |