Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-busine...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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oai:scholar.dlu.edu.vn:DLU123456789-594032023-11-11T06:38:16Z Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference Levy, Michael Grewal, Dhruv Science Management Economics Congresses Marketing This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. 2015-12-11T02:02:57Z 2015-12-11T02:02:57Z 2015 Book 978-3-319-13159-7 978-3-319-13158-0 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59403 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Science Management Economics Congresses Marketing |
| spellingShingle |
Science Management Economics Congresses Marketing Levy, Michael Grewal, Dhruv Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference |
| description |
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. |
| format |
Book |
| author |
Levy, Michael Grewal, Dhruv |
| author_facet |
Levy, Michael Grewal, Dhruv |
| author_sort |
Levy, Michael |
| title |
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference |
| title_short |
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference |
| title_full |
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference |
| title_fullStr |
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference |
| title_full_unstemmed |
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference |
| title_sort |
proceedings of the 1993 academy of marketing science (ams) annual conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59403 |
| _version_ |
1782541186559377408 |