Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-busine...
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| Autors principals: | , |
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Springer
2015
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| Matèries: | |
| Accés en línia: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59403 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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