Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international mark...

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Những tác giả chính: Wilson, Elizabeth J, Black, William C
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Springer 2015
Những chủ đề:
Management
Economics
Business
Industrial
Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59404
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
id oai:scholar.dlu.edu.vn:DLU123456789-59404
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spelling oai:scholar.dlu.edu.vn:DLU123456789-594042023-11-11T06:38:20Z Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference Wilson, Elizabeth J Black, William C Management Economics Business Industrial This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. 2015-12-11T02:15:07Z 2015-12-11T02:15:07Z 2015 Book 978-3-319-13162-7 978-3-319-13161-0 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59404 en application/pdf Springer
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Management
Economics
Business
Industrial
spellingShingle Management
Economics
Business
Industrial
Wilson, Elizabeth J
Black, William C
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
description This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others.
format Book
author Wilson, Elizabeth J
Black, William C
author_facet Wilson, Elizabeth J
Black, William C
author_sort Wilson, Elizabeth J
title Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
title_short Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
title_full Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
title_fullStr Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
title_full_unstemmed Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
title_sort proceedings of the 1994 academy of marketing science (ams) annual conference
publisher Springer
publishDate 2015
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59404
_version_ 1819786940743942144

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