Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international mar...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59406 |
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oai:scholar.dlu.edu.vn:DLU123456789-594062023-11-11T06:38:34Z Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference Crittenden, Victoria L Marketing General Economics Business This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. 2015-12-11T06:48:06Z 2015-12-11T06:48:06Z 2015 Book 978-3-319-13248-8 978-3-319-13247-1 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59406 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Marketing General Economics Business |
| spellingShingle |
Marketing General Economics Business Crittenden, Victoria L Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference |
| description |
This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. |
| format |
Book |
| author |
Crittenden, Victoria L |
| author_facet |
Crittenden, Victoria L |
| author_sort |
Crittenden, Victoria L |
| title |
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference |
| title_short |
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference |
| title_full |
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference |
| title_fullStr |
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference |
| title_full_unstemmed |
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference |
| title_sort |
proceedings of the 1992 academy of marketing science (ams) annual conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59406 |
| _version_ |
1819774627420831744 |